GOOD Harmony in Advertising
A few days ago I was struck by this very interesting website. Not for its design or attractive colors but by the fact that it’s a smart, thoughtful and well executed piece of advertising.
It’s called Harmony and it’s a sort of How-To guide from GOOD magazine sponsored by Prius. In typical GOOD magazine’s content, the site offers facts and figures about what we as humans can do to help the environment.
This concept is well executed and the marriage of the GOOD magazine content and Toyota’s Prius is a natural fit that doesn’t seem forced or inauthentic.
The website was executed by For Office use Only and written by Nikhil Swaminathan