EdelsonMcGuire.com — The evolution of the legal website.
A few months ago we launched EdelsonMcGuire.com, a Chicago based law firm with offices in Florida, New York and Los Angeles. The firm practices class actions, “bet the company” cases, political and legal consulting and Labor law.
The main objective of the website was to depict EdelsonMcGuire as much more than just lawyers in a courtroom, but as a group of smart, talented tech-savvy people with diverse personalities and interests beyond the legal profession.
With that basic goal we created a design strategy and established a creative platform for representing each lawyer as a ‘stat card’ and put a fun and interesting twist on it. Each lawyer was asked to fill out a questionnaire in as much detail as they wished to give, the responses were overwhelming and helped shape content structure and overall design direction.
Another goal of the site was to capture the pulse of the general public. We accomplished that by creating two features to accompany each featured case. By taking keywords from each case, the site does a daily search on specific blogs and returns relevant blog posts to the feature case page. Similarly the site also pulls relevant tweets from twitter to show the constant discuss about these cases.
The site was build in HTML, CSS and Javscript. All the asynchronous loading and animation is jQuery and the entire site was developed within the Python framework using the open source software Django.
Project Team:
John Merlino, Design/Front-End Development
Kingsley Harris, Design
James Dennis, Django/Back-End Development
Matthew Goldfarb, Copy