In the process of research or just looking for general inspiration we’re often drawn to unique and interesting places. We’re often impressed with small companies and start-ups because they are examples of making the most with what you have and we can identify with that. We like to keep our studio small and focused on creating the best brand experiences for our clients.
We’re highlighting this simple and delightful range of dairy products by Healthy 10 founded by Rod Dorman an entrepreneur with true passion and an appreciation for good design. Rod says his creativity is “expressed in the form of product development and business”. However, it is this studio’s opinion that design and product development are essential recipes in developing a successful brand or product.
The packaging was designed by Michael Tsanis at Eric Mower and Associates
Posted by: kingsley on August 27th, 2009
In the business of design staying fresh is always a top priority and inspiration can come in many forms. Understanding the ins and outs of the business of design is equally important and knowing how to deal with clients and creative is the typical juggle of a small design studio like us. In our constant pursuit of growth and progression we’ve read and re read many books on both topics.
In the studio along with the many magazines, tear sheets, postcards, business cards, sketchbooks, we also have a great collection of books on the subject of business and design, books like The Business Side of Creativity by Cameron S. Foote, who’s first, second and third editions dog-eared from use editions grace our bookshelf and gets used regularly.
On the creative side, we have many books covering Interactive Design and Development, Advertising, Branding, Naming, Logo design and Identity strategy. These books are not only essential for creativity but they serve as valuable business tool as well.
Whether you’re a designer or a client trying to learn more about the design business, here’s a short list of books you should consider reading.
The Designers Research Manual
The Design Entrepreneur
Logo Savvy
Masters of Design: Logos & Identity
Designing Brand Identity
Posted by: kingsley on September 20th, 2008