At FRESHTHRILLS we’re never afraid to highlight and share work that inspires us. This time around we stumbled upon a great example of solid brand identity and packaging design.

The example in question is a new line of skin care products by Lilli Gordon called First Aid Beauty or FAB. Deborah Adler (the designer who developed the ClearRx packaging for the Target Corporation) designed the identity and product packaging, we think it’s amazing and worth highlighting here.

We can’t wait to see how the brand is applied to a website.

A few days ago I was struck by this very interesting website. Not for its design or attractive colors but by the fact that it’s a smart, thoughtful and well executed piece of advertising.

It’s called Harmony and it’s a sort of How-To guide from GOOD magazine sponsored by Prius. In typical GOOD magazine’s content, the site offers facts and figures about what we as humans can do to help the environment.

This concept is well executed and the marriage of the GOOD magazine content and Toyota’s Prius is a natural fit that doesn’t seem forced or inauthentic.

The website was executed by For Office use Only and written by Nikhil Swaminathan

In the process of research or just looking for general inspiration we’re often drawn to unique and interesting places.  We’re often impressed with small companies and start-ups because they are examples of  making the most with what you have and we can identify with that.  We like to keep our studio small and focused on creating the best brand experiences for our clients.

We’re highlighting this simple and delightful range of dairy products by Healthy 10 founded by Rod Dorman an entrepreneur with true passion and an appreciation for good design.  Rod says his creativity is “expressed in the form of product development and business”.  However, it is this studio’s opinion that design and product development are essential recipes in developing a successful brand or product.

The packaging was designed by Michael Tsanis at Eric Mower and Associates

It’s not often we come across a truly original design, but these bottles and jars designed by the Peter Gregson Studio make it hard not to be anything but impressed. These bottles have such great presence, demanded by the unique relief of the leaves and the organic shape of the label. The asymmetrical logo placement is my favorite part.