At FRESHTHRILLS we’re never afraid to highlight and share work that inspires us. This time around we stumbled upon a great example of solid brand identity and packaging design.

The example in question is a new line of skin care products by Lilli Gordon called First Aid Beauty or FAB. Deborah Adler (the designer who developed the ClearRx packaging for the Target Corporation) designed the identity and product packaging, we think it’s amazing and worth highlighting here.

We can’t wait to see how the brand is applied to a website.

In the process of research or just looking for general inspiration we’re often drawn to unique and interesting places.  We’re often impressed with small companies and start-ups because they are examples of  making the most with what you have and we can identify with that.  We like to keep our studio small and focused on creating the best brand experiences for our clients.

We’re highlighting this simple and delightful range of dairy products by Healthy 10 founded by Rod Dorman an entrepreneur with true passion and an appreciation for good design.  Rod says his creativity is “expressed in the form of product development and business”.  However, it is this studio’s opinion that design and product development are essential recipes in developing a successful brand or product.

The packaging was designed by Michael Tsanis at Eric Mower and Associates

It’s not often we come across a truly original design, but these bottles and jars designed by the Peter Gregson Studio make it hard not to be anything but impressed. These bottles have such great presence, demanded by the unique relief of the leaves and the organic shape of the label. The asymmetrical logo placement is my favorite part.

It’s an annual tradition, which began long, long ago: The spread of holiday cheer to everyone you know. A celebration, if you will, of a good year that’s past and the hopes for an even better one to come. But this year we found ourselves wondering how we could spread holiday cheer during a time when cheer was in short supply. This was the year where it seemed like bad news was everywhere; Unemployment hit an almost all-time high, and morale, an all-time low. Advertising spending went down, unemployment benefits, up. We knew it was bad when even the president admitted that not only were we approaching a recession, but we were deep smack in the middle of one. “This bites!” a voice yelled.

And from there…an idea was born.

We drew our creative inspiration from the depression era. For typography, we wanted to evoke a no frills, tough times feeling, and after reviewing a few options we decided on a typeface called Memphis as the primary font for the identity. Memphis is a classic Slabserif designed in 1930 by Rudolf Wolf.

Graphically, we drew our inspiration from the age-old newspaper headline design, with the use of double ruled lines and justified text. For packaging, we stayed true to our “no-frills” concept, using leftover assets from previous projects. Thus, the Recession Bites “brand” was established.

We tasked our copywriter with creating a language that acknowledged the difficulties of the past year, yet showed our upbeat and playful mentality towards the future.  Poking fun at both recession era language and recent events, we created copy that matched the aesthetic look of our design with tongue-in-cheek wordplay.

From the start we felt that it was important to find a way to reduce waste, but as with any print project, we printed dozens of designs, most of which were printed and discarded. When it came time to pack and ship our Recession Bites, rather than create more waste we shredded the rejected designs, and thus got our packing material.Not only did this add a great finishing touch to the Recession Bites concept, it also helped to make it our greenest project to date, something we hope to continue to do for the future.

Oh yes, the “bites.”, Chocolate truffles made fresh by our team. Consisting of an Oreo center and covered with dark chocolate, they were topped with a green icing made from white chocolate and candy canes.

Credits:
Concept, Brand Identity, Packaging & Design: FRESHTHRILLS, LLC
Copywriter: Matthew Goldfarb

All of the leathers and rubbers used in their products are organic, and the shoe box itself is made out of biodegradable coconut material and can be reused as trays for growing seeds. The innovation goes beyond the packaging and the company’s website says of the wearing experience, “Over time, the warmth of your body and the pressure on the coconut foot mattress will help the foot mattress to conform to the contours of your feet.”

Pretty cool stuff.