A few months ago we launched EdelsonMcGuire.com, a Chicago based law firm with offices in Florida, New York and Los Angeles. The firm practices class actions, “bet the company” cases, political and legal consulting and Labor law.

The main objective of the website was to depict EdelsonMcGuire as much more than just lawyers in a courtroom, but as a group of smart, talented tech-savvy people with diverse personalities and interests beyond the legal profession.

With that basic goal we created a design strategy and established a creative platform for representing each lawyer as a ‘stat card’ and put a fun and interesting twist on it. Each lawyer was asked to fill out a questionnaire in as much detail as they wished to give, the responses were overwhelming and helped shape content structure and overall design direction.

Another goal of the site was to capture the pulse of the general public. We accomplished that by creating two features to accompany each featured case. By taking keywords from each case, the site does a daily search on specific blogs and returns relevant blog posts to the feature case page. Similarly the site also pulls relevant tweets from twitter to show the constant discuss about these cases.

The site was build in HTML, CSS and Javscript. All the asynchronous loading and animation is jQuery and the entire site was developed within the Python framework using the open source software Django.

Project Team:

John Merlino, Design/Front-End Development
Kingsley Harris, Design
James Dennis, Django/Back-End Development
Matthew Goldfarb, Copy

A very inspiring video from the 70′s made for Herman Miller Inc, to promote the Shell Chair by Charles Ray Eames

At FRESHTHRILLS we’re never afraid to highlight and share work that inspires us. This time around we stumbled upon a great example of solid brand identity and packaging design.

The example in question is a new line of skin care products by Lilli Gordon called First Aid Beauty or FAB. Deborah Adler (the designer who developed the ClearRx packaging for the Target Corporation) designed the identity and product packaging, we think it’s amazing and worth highlighting here.

We can’t wait to see how the brand is applied to a website.

A few days ago I was struck by this very interesting website. Not for its design or attractive colors but by the fact that it’s a smart, thoughtful and well executed piece of advertising.

It’s called Harmony and it’s a sort of How-To guide from GOOD magazine sponsored by Prius. In typical GOOD magazine’s content, the site offers facts and figures about what we as humans can do to help the environment.

This concept is well executed and the marriage of the GOOD magazine content and Toyota’s Prius is a natural fit that doesn’t seem forced or inauthentic.

The website was executed by For Office use Only and written by Nikhil Swaminathan

In the process of research or just looking for general inspiration we’re often drawn to unique and interesting places.  We’re often impressed with small companies and start-ups because they are examples of  making the most with what you have and we can identify with that.  We like to keep our studio small and focused on creating the best brand experiences for our clients.

We’re highlighting this simple and delightful range of dairy products by Healthy 10 founded by Rod Dorman an entrepreneur with true passion and an appreciation for good design.  Rod says his creativity is “expressed in the form of product development and business”.  However, it is this studio’s opinion that design and product development are essential recipes in developing a successful brand or product.

The packaging was designed by Michael Tsanis at Eric Mower and Associates

We first redesigned Vision On back in 2006. After a successful 3 year run, we were asked to top it.  Our client expressed that search engine optimization and a robust content management system was a key business objective for the re-design.

With a new goal of increased visibility we set out on a path to bring Vision On’s main marketing vehicle up to date. Building on our experience with the client and the photography, retouching & digital capture industry we set out to create a new website that met his goals.

Our team of design and developers focused on clean modern design, with easy to use navigation and search engine optimization. Django was used as the framework to establish a new architecture for which we will continue to build upon.

A few months later we successfully launched the new website and have shifted our attention designing and developing new marketing programs to fit within the website.

Services we provide:

Design
Art Direction
Django Development

Visit www.visionon.com

It’s not often we come across a truly original design, but these bottles and jars designed by the Peter Gregson Studio make it hard not to be anything but impressed. These bottles have such great presence, demanded by the unique relief of the leaves and the organic shape of the label. The asymmetrical logo placement is my favorite part.

Hired by Lock & Mane, FRESHTHRILLS was tasked with developing brand identity for the new luxury hair care product company. Our challenge was to develop a sophisticated identity to introduce the Lock & Mane brand as an online destination for the best hair products available.

To accomplish this we called upon our experience in developing identity and websites for start ups and established companies and turned that knowledge into cohesive body of work that achieved our clients goals.

The 6 month long process took us from the creative brief, initial sketches to a full-fledged e-commerce website experience. The website launched with great success and we’re continuing to improve and build upon the creative and technology platform we’ve established.

Services we provide:

Design
Art Direction
Magento E-Commerce Development

Visit www.lockandmane.com

FRESHTHRILLS had the pleasure of partnering with a great company called Solidea, the sister company of Acquis Consulting Group, a management consulting firm that uses innovative thinking to help their clients become more competitive.

FRESHTHRILLS designed and built a very sleek website with a clear navigational structure, and simple photography all to convey the experience and focus of Solidea. The site was built entirely in HTML/CSS with JavaScript animation and minimal use of Flash to allowing the site to be very SEO friendly, which is a huge added value for our client and the studio’s capabilities.

Launch Site

I love food, who doesn’t?  But I especially love food photography and for issue #18, Theme Magazine combined my love of food photography and typography into a striking cover photo from the issue’s fashion story. With warm and simple photography by Ryuhei Shindo this cover is intruding and delightful.  Time for lunch I’m hungry.

Check out Theme Magazine issue #18